In the fast-paced world of digital marketing, Google Ads stands as a cornerstone for businesses to drive traffic, generate leads, and boost sales. As one of the most sought-after skills in online marketing, expertise in Google Ads offers lucrative career opportunities and high-paying roles. Whether you're an aspiring digital marketer or a business owner looking to enhance your advertising strategy, this course is your ultimate guide to success.
Google Ads (formerly Google AdWords) is a leading pay-per-click (PPC) advertising platform, empowering businesses to:
-> Reach millions of potential customers.
-> Target the right audience with precision.
-> Optimize ad spend for maximum ROI.
-> Drive measurable results for both local and global campaigns.
With businesses heavily relying on digital advertising, the demand for skilled Google Ads professionals is at an all-time high, offering unparalleled career prospects.
At Acton Engineers, we specialize in delivering cutting-edge Google Ads training tailored for beginners and professionals. With real-world projects, interactive learning, and industry-relevant insights, our course equips you with the knowledge and confidence to excel in PPC advertising.
-> Introduction to Google Ads: Learn the basics of PPC advertising, Google Ads structure, and campaign types.
-> Campaign Setup and Management: Master the step-by-step process of creating, managing, and optimizing campaigns.
-> Keyword Research: Discover how to find high-performing keywords and use match types effectively.
-> Optimizing ad copy for better Quality Scores.
-> Bid strategies to maximize ad performance and ROI.
-> A/B testing techniques to identify winning ads.
-> Creating and managing search, display, shopping, and video campaigns.
-> Using audience targeting for precision-based marketing.
-> Implementing remarketing strategies to re-engage potential customers.
Google Ads is the backbone of digital advertising, and mastering it opens doors to numerous career opportunities, such as:
-> PPC Specialist
-> SEM Strategist
-> Digital Marketing Manager
-> Freelance Google Ads Consultant
This high-paying and in-demand skill ensures career stability and growth in a competitive market.
-> Work on real-time projects to build practical knowledge.
-> Run live ad campaigns to understand strategies that deliver results.
-> Analyze and optimize ad performance under expert guidance.
-> Learn from certified professionals with years of experience in PPC advertising.
-> Gain personalized guidance to tackle complex concepts and campaign challenges.
-> Earn an industry-recognized certification in Google Ads upon course completion.
-> Benefit from dedicated placement support to secure your dream job in digital marketing.
With years of experience in training professionals across various digital marketing domains, Acton Engineers ensures top-quality education and practical exposure.
-> Internship Opportunities: Gain hands-on experience with real-world Google Ads campaigns.
-> Placement Support: Leverage our network to secure high-paying roles in leading companies.
-> Customized Learning: Tailored training for beginners and professionals.
-> High-Paying Roles: Google Ads experts are among the top earners in digital marketing.
-> In-Demand Skills: Stay ahead in a field that continuously evolves.
-> Practical Knowledge: Build confidence with hands-on projects and live campaigns.
Google Ads is an online advertising platform that helps businesses drive traffic, generate leads, and increase sales. It’s essential for achieving measurable results in digital marketing.
This course is ideal for aspiring digital marketers, business owners, and professionals looking to enhance their PPC advertising skills.
No prior experience is required. Our course is designed to cater to both beginners and experienced professionals.
Yes, you’ll create and manage live campaigns to gain practical experience and understand real-world challenges.
You will receive an industry-recognized certification from Acton Engineers, validating your expertise in Google Ads.
This course equips you with the skills and certifications to secure high-paying roles in digital marketing, making you a valuable asset to any organization.
Unlock the full potential of online advertising with Acton Engineers' Google Ads Course. Gain the expertise, confidence, and certifications needed to thrive in the competitive world of digital marketing.
-> Overview of Digital Advertising and Google Ads
-> Google Ads Ecosystem: Search, Display, Shopping, Video, and App Campaigns
-> Understanding Pay-Per-Click (PPC) Advertising and Ad Auctions
-> Benefits of Google Ads for Businesses and Marketers
-> Exploring Google Ads Interface: Key Features and Navigation
-> Introduction to Keywords and Their Importance in PPC
-> Using Google Keyword Planner for Effective Research
-> Types of Keywords: Broad, Phrase, Exact, and Negative Keywords
-> Keyword Match Types and Their Applications
-> Structuring Ad Groups with Relevant Keywords
-> Competitor Analysis for Strategic Keyword Planning
-> Step-by-Step Campaign Creation Process
-> Budgeting and Bidding Strategies: Manual vs. Smart Bidding
-> Ad Extensions: Sitelinks, Callouts, Structured Snippets, and More
-> Geo-Targeting and Local Ads for Regional Businesses
-> Scheduling Ads for Maximum Impact
-> Leveraging Audience Insights for Precise Targeting
-> Setting Up and Managing Google Merchant Center
-> Creating Product Feeds for E-Commerce
-> Structuring Shopping Campaigns for Maximum ROI
-> Smart Shopping Campaigns vs. Standard Shopping Campaigns
-> Optimizing Product Listings for Better Visibility
-> Introduction to Performance Max Campaigns
-> Automating Campaigns Across All Google Channels
-> Setting Up Goals, Budgets, and Creative Assets
-> Monitoring and Optimizing Performance Max Campaigns
-> Strategies for Improving Quality Scores
-> Reducing Cost-Per-Click (CPC) with Bidding Adjustments
-> Ad Copy and Keyword Optimization for Better Relevance
-> Audience Refinement for Targeting Precision
-> Bid Management Techniques: Maximize Conversions and ROI
-> Leveraging Scripts for Campaign Automation
-> Setting Up and Running Live Campaigns for a Business
-> Tracking Campaign Performance in Real Time
-> Identifying and Resolving Campaign Issues
-> Weekly Reporting and Analysis of Campaign Data
-> Optimizing Live Campaigns for Better Results
-> Setting Campaign Goals: Awareness, Consideration, and Conversion
-> Campaign Types in Google Ads:
-> Search Campaigns
-> Display Campaigns
-> Shopping Campaigns
-> Video Campaigns (YouTube Ads)
-> Performance Max Campaigns
-> App Promotion Campaigns
-> Choosing the Right Campaign for Your Business Objectives
-> Anatomy of an Effective Google Ad
-> Writing Attention-Grabbing Headlines and Descriptions
-> Dynamic Search Ads: Automating Ad Creation
-> Crafting Call-to-Actions (CTAs) for Higher Engagement
-> A/B Testing Ad Copies for Performance Insights
-> Best Practices for Mobile-Optimized Ads
-> Exploring Audience Types: Affinity, In-Market, and Custom Audiences
-> Remarketing Strategies to Re-Engage Visitors
-> Demographic and Device Targeting for Niche Campaigns
-> Leveraging Customer Match for Personalized Advertising
-> Understanding and Utilizing Lookalike Audiences
-> Overview of YouTube Ads and Their Benefits
-> Types of YouTube Ads: Skippable, Non-Skippable, Bumper, and Discovery Ads
-> Targeting and Bidding Strategies for Video Campaigns
-> Creating Engaging Video Ads for Maximum Impact
-> Measuring Video Ad Performance with Key Metrics
-> Understanding Key Metrics in Google Ads (CTR, CPC, CPM, ROAS, etc.)
-> Setting Up Conversion Tracking and Goals in Google Ads
-> Integrating Google Ads with Google Analytics for In-Depth Insights
-> Analyzing Campaign Performance Reports
-> Customizing Dashboards for Clear Data Representation
-> Understanding Client Briefs and Business Goals
-> Structuring Campaigns for Real Clients
-> Managing Multi-Channel Campaigns Simultaneously
-> Presenting Campaign Strategies to Clients
-> Handling Client Communication and Feedback
-> Introduction to Smart Bidding and Automated Strategies
-> Exploring Local Campaigns and Geo-Targeted Ads
-> App Campaigns: Promotion and User Acquisition Strategies
-> Dynamic Remarketing for Personalized User Engagement
-> Understanding Ad Policy Compliance and Best Practices
-> Preparing for Google Ads Certification Exams
-> Mock Tests and Quizzes for Skill Assessment
-> Building a Portfolio with Completed Projects
-> Crafting Winning Resumes and Cover Letters for PPC Roles
-> Job Placement Assistance and Interview Preparation
