In the rapidly evolving world of digital marketing, programmatic advertising has emerged as a game-changing domain. Leveraging the power of AI and big data, this field is one of the most lucrative and in-demand areas in the industry. Whether you're a marketing professional or a beginner looking to enter the digital space, this course offers you the skills to thrive in this high-paying, fast-growing sector.
Programmatic advertising automates the buying and selling of ad inventory using AI, ensuring precision, efficiency, and measurable results. It is revolutionizing advertising by enabling businesses to:
• Reach their target audience more effectively.
• Optimize budgets for maximum ROI.
• Harness the power of data to make smarter decisions.
• Stay ahead in a competitive and rapidly digitizing world.
High-Paying Career Opportunities
The digital marketing industry is brimming with opportunities, and programmatic advertising is at the forefront. With the highest salaries in the marketing domain, this AI-driven field is your gateway to career success.
• Work on real-time projects to develop and test your skills.
• Execute live campaigns under the guidance of experienced mentors.
• Gain internship opportunities to refine your expertise and boost employability.
• Learn from industry professionals with years of experience in programmatic and digital marketing.
Programmatic advertising uses AI to automate the buying and placement of ads, making it more efficient, targeted, and measurable. It is crucial for businesses to stay competitive in the digital space.
You can pursue roles such as Programmatic Media Buyer, Campaign Manager, Ad Operations Specialist, or Marketing Analyst, with excellent salary prospects.
No prior experience is needed. Our course is designed for both beginners and professionals.
You will gain hands-on experience with platforms like Google DV360, The Trade Desk, and various data management tools.
Yes, you will receive an industry-recognized certification from Acton Engineers.
This course focuses specifically on programmatic advertising, offering in-depth insights into AI-based ad buying and campaign optimization.
Become a certified programmatic advertising expert with Acton Engineers. Join us today and step into one of the highest-paying fields in digital marketing!
-> Evolution of digital advertising
Traditional vs. programmatic advertising
Key industry players and platforms (DSP, SSP, DMP, Ad Exchanges)
-> What is programmatic advertising?
Realtime bidding (RTB) vs. Programmatic Direct
Key concepts: impressions, CPM, CTR, viewability, frequency capping
Benefits and challenges of programmatic advertising
-> Overview of the Google Marketing Platform (GMP)
Key features and capabilities of DV360
Role of DV360 in programmatic buying
-> Open Auction, Private Auction, Programmatic Guaranteed
Understanding Ad Exchanges, publisher deals, and Google Preferred
YouTube Ads through DV360
-> Manual vs. automated bidding
Types of bidding: CPC, CPM, CPA, vCPM, and tCPA
Optimizing bid strategies for different campaign objectives
-> How to set up and negotiate private marketplace (PMP) deals
Programmatic Guaranteed: Advantages and setup
Differences between auction vs. direct buying
-> Overview of data management platforms (DMP)
Integrating 1st party data for better targeting
Using data signals to create custom segments
-> Using thirdparty data for programmatic campaigns
Exploring data providers available in DV360
-> Audience retargeting strategies
Sequential messaging across multiple ad formats and channels
-> Implementing crossdevice targeting strategies
Integrating with other channels: search, social, video, and connected TV (CTV)
-> Creating lookalike models in DV360
Leveraging predictive modeling for audience expansion
-> Linking GA360 with DV360 for enhanced measurement
Using audience lists from GA360 for retargeting in DV360
-> Current trends: AI, machine learning in programmatic
The rise of privacy and data regulation (GDPR, CCPA)
Future of cookies and its impact on programmatic
-> Case studies from successful DV360 campaigns
Lessons learned from programmatic advertising in different industries
-> Overview of the DV360 dashboard and interface
User roles and permissions
Linking DV360 with other GMP tools (Google Analytics 360, Campaign Manager 360)
-> Creating a new campaign in DV360
Setting campaign objectives (brand awareness, conversion, app promotion)
Overview of campaign types: display, video, native, and audio ads
-> Understanding firstparty vs. thirdparty data
Audience segments: demographics, interests, behaviors
Custom audience creation and retargeting
Using audience lists in DV360
-> Static vs. dynamic display ads
Creative best practices for display advertising
-> Instream ads, outstream ads, and bumper ads
Best practices for video ad creative
YouTube ads in DV360
-> Overview of native ads
Using Google Web Designer to create rich media ads
Dynamic creatives and responsive ads
-> Introduction to programmatic audio ads
Targeting and bidding for audio inventory
-> Key performance indicators (KPIs) to track
Custom reporting and dashboards in DV360
-> Optimizing bids, budgets, and targeting based on performance
Frequency capping and viewability optimization
Testing creatives (A/B testing)
-> Implementing brand safety settings in DV360
Ad fraud types and prevention measures (ad verification tools)
-> Types of reports in DV360 (Performance, Inventory, Conversion reports)
Creating and customizing reports
Understanding key metrics (Impressions, Clicks, Conversions, Reach)
-> Integrating DV360 data with Google Data Studio for visualization
BigQuery for deeper analysis of DV360 campaign data
-> Attribution models and how to choose the right one
Floodlight tags for conversion tracking and attribution
Crosschannel attribution using Campaign Manager
-> Students will create a full programmatic media strategy for a hypothetical or real brand
Defining objectives, audience, inventory, budget allocation, and KPIs
-> Launching a live campaign in DV360 (if available)
Weekly campaign optimizations and reporting
-> Presenting the results of the programmatic campaign to the class
Feedback and recommendations for future campaigns
