Social Media Marketing (Meta & Instagram)

Module 1: Overview of Social Media Marketing

• Introduction to Social Media Marketing and Its Importance

• Overview of Meta (Facebook) and Instagram Ecosystems

• Understanding Social Media Algorithms: How They Impact Reach and Engagement

• Exploring Key Social Media Metrics: Impressions, Engagement, and Conversions

• Identifying Your Target Audience on Social Platforms

Module 2: Creating a Winning Social Media Strategyse

• Setting Social Media Marketing Goals (Brand Awareness, Engagement, Lead Generation, Sales)

• Conducting Competitive Analysis on Meta and Instagram

• Defining Your Brand Voice and Aesthetic

• Content Planning and Social Media Calendars

• Integrating Social Media with Overall Marketing Campaigns

Module 3: Understanding Meta Business Suite

• Overview of Meta Business Suite: Features and Benefits

• Setting Up a Professional Business Account on Meta and Instagram

• Linking Instagram to Meta Business Suite for Centralized Management

• Overview of Commerce Manager and Meta Pixel

Module 4: Content Creation for Social Media

• Crafting Engaging Content for Meta and Instagram

• Designing Posts, Stories, and Reels that Captivate Audiences

• Tools for Content Creation: Canva, Adobe Spark, and Inshot

• Writing Captions and Crafting CTAs That Drive Engagement

• Best Practices for Using Hashtags on Instagram

Module 5: Instagram Marketing Deep Dive

• Leveraging Instagram Features: Posts, Stories, Reels, and Live Streams

• Building an Aesthetic Instagram Feed: Tips for Visual Branding

• Using Instagram Highlights to Showcase Your Brand

• Engaging Your Audience Through Polls, Questions, and Stickers

• Collaborating with Influencers and Brand Ambassadors